The Engage Experience for Large and Harder to Reach Audiences
Engage Open adapts the traditional Invoke experience for larger
sample sizes and harder to reach audiences by allowing
people to join and complete the session on their own schedule.
Whether used in combination with Live sessions, to replace quantitative methods, or to gather large scale qualitative insight, Engage Open can help you make better, faster business decisions.
- More Powerful than
Traditional Methods: Engage Open is a true hybrid of qualitative and quantitative
methodologies that produces robust insight from EVERY participant.
- Greater Flexibility: Engage
Open gives you the flexibility to add questions, monitor results, and
initiate one on one chats while in the field so you can react to what you see right away.
- A More Engaging
Participant Experience: Participants experience an interactive and conversational environment
that allows them to express opinions through a high volume of open ended questions
and agree or disagree with other people’s responses.
- Better
Concept Testing: Engage Open provides qualitative and quantitative insight at once
for monadic or sequential concept testing. By incorporating concept rotation
and split samples, Open eliminates the order bias found in other methods and can deliver faster results than conjoint techniques.
- Robust
Interactive Dashboards and Automated Reports: Real-time reporting lets you view
early findings and real-time text analysis for open-ends, identify necessary
changes, and share results while still in the field. Once the session is
closed you can download the interactive dashboard and utilize automated PowerPoint
reports, transcripts, Excel reports, and raw data files.
