Invoke Solutions | Better, Faster Shopper Insights

We understand the complexity of delivering shopper insights to internal and external clients and specialize in helping our clients more effectively understand shopper thinking and behavior so they can identify opportunities and barriers to growth.

And we understand and act on the need to deliver these insights quickly using our online qual-quant methodologies. Some recent examples of our shopper insights work:

Understanding category shopping habits by location and retailer
Testing merchandising/messaging ideas prior to retail proposal
Comparing shopper perceptions at one retailer compared to another
Determining why specific locations are under performing
Testing the viability of promotional programs and new products
Determining the implications of package design changes for
shoppers at a select retailers
Understanding the relative merits and challenges of specific SKUs

Read about our presentation with Unilever from the 2008 Shopper Insights in Action Conference.

Insights at the Point of Experience

Using our Engage Mobile research platform you can look over your customers’ shoulders to ask them a few pivotal questions while they are in the process of actually interacting with your employees and making decisions about your products or services. You no longer have to scan online panels for people who have visited your locations or wait for them to go home and log on to a computer. And you can monitor and share results in real-time, by location.